1GM Employee Discount. Requires GM Employee, retiree, or eligible family member. This Program is available only to Eligible Participants, defined as: Active GM and GM Financial employees, Retired GM and GM Financial employees, Former GM employees with more than 5 years of cumulative service, Widows/widowers of former GM employees with more than 5 years of cumulative service.
The Manufacturer's Suggested Retail Price excludes tax, title, license, dealer fees and optional equipment. Dealer sets final price.
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Learn More About the New Chevy Colorado for Sale Near You
If you're searching for a midsize pickup that balances power, capability, and modern features, the 2026 Chevrolet Colorado deserves your attention. With a standard 2.7?L TurboMax™ 4-cylinder engine producing 310 horsepower and 430 lb-ft of torque, the Colorado delivers exceptional performance across the entire lineup.
Because every model is offered in the crew-cab configuration with a 5-foot bed, you’ll enjoy consistent functionality across trim levels. Whether your priority is daily driving, towing heavy loads (Colorado can tow up to 7,700 lbs), or venturing off the beaten path in the ZR2 / Trail Boss trim, the Colorado is built to adapt.
Learn More About Financing for the New Chevy Colorado at Serra Chevrolet
Purchasing a Chevy Colorado opens up several financial paths:
- Cash Purchase: Straightforward and interest-free—ideal if you have capital on hand and want to avoid finance costs.
- Dealer Financing: At Serra Chevrolet, you can access competitive loan rates, often with flexible terms and the convenience of handling everything in one place.
- Lease Options: If you prefer lower monthly payments and the flexibility of returning or upgrading at lease-end, leasing may work—though be mindful of mileage limits and wear-and-tear allowances.
We strongly recommend customers complete an online credit pre-approval before visiting. That gives you more negotiating leverage and ensures you're only considering Colorado models within your price bracket.
Tips Before Visiting Serra Chevrolet
- Make an appointment. This ensures your preferred Colorado trim is prepped and waiting for you, reducing wait times and letting us line up any trade-in or financing tasks in advance.
- Check inventory online. We often update our lot, so pick the color, trim, or package you prefer ahead of time—and we’ll have it ready for your visit.
- Test multiple trims. Drive a base WT or LT for comfort and value, and compare it to off-road–tuned ZR2 or Trail Boss to feel the difference in suspension and handling.
- Bring your trade-in info and credit materials. Having your current vehicle details, and documents needed for financing (ID, income proof, existing loan info) can accelerate the process.
Visiting during weekdays tends to offer more flexibility and fewer crowds, meaning more time in the driver’s seat.
Why Shop With Serra Chevrolet Sterling Heights?
- Vast Colorado Selection On-Site: We regularly stock multiple Colorado trims—WT, LT, Trail Boss, Z71, ZR2—so you can compare side by side under one roof.
- Monthly Specials & Incentives: We update specials frequently, giving you the best value when you time your purchase right.
- Trusted Service & Genuine Parts: Our in-house Chevrolet-certified service uses genuine parts, ensuring your Colorado stays in top form long after you drive off.
- Trade Value & Financing Tools: Use our “Value Your Trade” tool and secure pre-approval online before you even arrive.
- Award-Winning Legacy: Serra Chevrolet Sterling Heights has been honored with “GM Dealer of the Year” multiple times, reinforcing our commitment to excellence.
Visit Our New Chevy Dealership in Sterling Heights Today!
Your journey to finding the perfect Chevrolet begins at Serra Chevrolet Sterling Heights, where we're dedicated to exceeding your expectations at every turn. Our team is passionate about connecting Sterling Heights and surrounding community members with vehicles that enhance their daily lives and create lasting memories on the road. We invite you to explore our expansive showroom, schedule a personalized test drive, and experience firsthand the quality and innovation that define the Chevrolet brand.
Visit our dealership today at 40455 Van Dyke Ave, or contact our team at (586) 933-5557 to learn more about our current inventory and exclusive new Chevy offers. We look forward to welcoming you to the Serra Chevrolet family and helping you embark on your next automotive adventure.
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Communities We Serve:
Detroit | Macomb | Warren | Troy | Rochester Hills