Welcome to Serra Chevrolet Sterling Heights
Metro Detroit's home for Chevrolet, ranked #1 in the world every year since 2017. Over 700 new Chevrolets in stock, GM award-winning service since 2001, and a dealership that has been putting its community first for decades. Come see what the #1 Chevy dealer on the planet looks like up close.
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Your Chevrolet Dealer in Sterling Heights, MI
Our Commitment to Metro Detroit
Providing the people of Metro Detroit with an unmatched Chevrolet buying and ownership experience, backed by decades of hard-earned trust and the awards to prove it.
Serra Chevrolet Sterling Heights has been the go-to Chevy dealership in Macomb County for years, and since 2017 we have held the title of the #1 Chevrolet Dealership in the World. That ranking isn't something we were handed. It reflects more than 700 new Chevrolets kept in stock, a service department that treats your vehicle like their own, and a team that measures success by whether you come back. We are proud to be Detroit Strong and even prouder that our neighbors keep choosing us.
Six Reasons to Choose Serra Chevrolet Sterling Heights
Concrete advantages you will notice on day one and keep noticing long after you drive home.
The #1 Chevrolet Dealership in the World
Since 2017, Serra Chevrolet Sterling Heights has held the title of the #1 Chevrolet dealership on the planet. That ranking is determined by General Motors based on total sales volume, customer satisfaction, and operational standards, which means it reflects what our customers actually experience, year after year. This is not a one-time award. We have defended it every year since earning it.
Why Buy Here →700+ New Chevrolets In Stock
With over 700 new Chevrolet vehicles on the lot at any given time, the odds are good that the exact Silverado, Equinox, Traverse, Blazer, Colorado, Tahoe, Suburban, Trax, or Trailblazer you want is already here and ready. We stock in a depth that most dealers simply cannot match, so you spend your time choosing a vehicle, not waiting on one.
Browse Inventory →GM Award-Winning Since 2001
Serra has earned the GM Mark of Excellence Award every single year since 2001 and the GM Dealer of the Year Award every year since 2002. These are earned through rigorous GM audits of sales performance, customer satisfaction scores, and facility standards. Two decades of consecutive wins tells you this is how we operate by default, not just when someone is watching.
Our Awards →Financing for Every Situation
Our finance team works with a wide network of lenders to find terms that fit your actual budget. Whether you have excellent credit, have run into challenges in the past, or are buying your first vehicle, we focus on getting you into a payment that makes sense for you. Pre-qualify online in minutes with no impact to your credit score.
Get Pre-Approved →GM-Certified Service & Genuine Parts
Our service department is staffed by GM-certified technicians using genuine OEM parts, the same components installed at the factory. Routine oil changes, scheduled maintenance, warranty work, major repairs, and everything in between are handled by people trained specifically for Chevrolet vehicles. Online scheduling is available around the clock so booking an appointment fits your schedule.
Schedule Service →Detroit Strong
We are proud to be part of this community and to put that pride into action. Through our Detroit Strong initiative, Serra Chevrolet Sterling Heights invests in local programs, organizations, and causes that make Metro Detroit a better place to live and work. Buying a vehicle here means your money stays local and goes further than just getting you into a new Chevy.
Our Community →
GM-Certified Service You Can Count On
Our service department is built to handle every Chevrolet that comes through the door, from a quick oil change to a complex warranty repair. GM-certified technicians use genuine OEM parts on every job, which protects your factory warranty and keeps your vehicle performing the way it was built to. We are upfront about what we find and clear about what it costs before we do anything.
- GM-certified, factory-trained technicians
- Genuine Chevrolet OEM parts on every repair
- Warranty and recall work on all Chevrolet models
- Complimentary multi-point inspection with every visit
- Comfortable waiting area with complimentary Wi-Fi
- Online scheduling available 24/7
- Certified Pre-Owned inspections and reconditioning
What We Stand For
These are the principles that guide every interaction at Serra, from the sales floor to the service drive to the community events we show up for year after year.
Integrity
We say what we mean and do what we say. Transparent pricing, honest assessments, and no surprises at the signing table. It is the foundation of every relationship we have built in Metro Detroit, and it is the reason so many of our customers come back when it is time for their next vehicle.
Excellence
Two consecutive decades of GM Mark of Excellence and Dealer of the Year Awards do not happen by accident. Our team holds itself to a high standard because our customers have come to expect it. Mediocre is easy. We aim for something more, every day, across every department.
Community
Detroit Strong is more than a slogan. We invest in this region because it is our home. Our team members live here, shop here, and raise families here. That shared stake in the community shapes how we treat every customer who walks through the door, and it drives our ongoing commitment to local organizations and causes.
Accountability
Every person on our team owns their work. When something is not right, we fix it, no deflection, no runaround. That accountability is what earns customers for life rather than just for one purchase. It is also why our reviews consistently reflect the same experience: straightforward, professional, and worth recommending.
Detroit Strong
Detroit Strong is our commitment to the region that has supported us for years. We show up for local causes because it is the right thing to do, full stop. Our community involvement focuses on education, supporting families in need, and investing in the programs that help Metro Detroit thrive.
Local Youth & Education
We invest in programs that give young people in Macomb County and Metro Detroit a stronger start. From school sponsorships to youth sports and scholarship support, we put resources behind the next generation because we believe the strength of this community depends on how well it takes care of its kids.
Families in Need
Serra Chevrolet Sterling Heights partners with local nonprofits and charitable organizations that support Metro Detroit families facing hardship. Our team volunteers time and resources throughout the year, and our community giving goes well beyond writing a check. We show up in person because that is what Detroit Strong means to us.
Local Events & Partnerships
From sponsoring community events to partnering with local organizations across Sterling Heights, Warren, and the broader Detroit metro area, we stay engaged year-round. When you see the Serra name at a local event, it is because we chose to be there, not because it was a good photo opportunity.
Frequently Asked Questions
Answers to the questions we hear most often from customers across Sterling Heights, Warren, Troy, and Metro Detroit.
Yes, consistently. Our inventory runs over 700 new Chevrolet vehicles at any given time, spanning the full lineup: Silverado 1500 and 2500HD, Equinox, Traverse, Blazer, Tahoe, Suburban, Colorado, Trax, Trailblazer, and more. The depth of our stock is one of the reasons we have been able to hold the #1 Chevrolet Dealership in the World title since 2017. You can browse our full inventory online and filter by model, trim, color, or features before you come in.
Yes. Our pre-owned inventory includes Chevrolet Certified Pre-Owned models, which come with GM's factory-backed limited warranty, a 172-point inspection, roadside assistance, and a vehicle history report. CPO vehicles are a strong option for buyers who want the peace of mind of factory coverage at a lower price point than a new purchase. Speak with our team about current CPO inventory and what coverage applies to a specific vehicle.
Yes. We update our specials regularly to reflect current GM offers and our own in-store incentives. You can view the latest new Chevrolet lease and purchase specials on our website. If you see something that looks like a fit, give us a call or come in and we will walk you through the details and any current stackable incentives that might apply to your situation.
General Motors ranks its dealerships globally based on a combination of total new vehicle sales volume, customer satisfaction survey scores, and compliance with GM's operational and facility standards. Serra Chevrolet Sterling Heights has held the top position since 2017, which means we have been the highest-performing Chevrolet dealership on the planet, by GM's own measurement, every year for nearly a decade. We have also earned the GM Mark of Excellence Award every year since 2001 and the GM Dealer of the Year Award every year since 2002.
Yes. Our finance team works with a broad network of lenders and regularly helps buyers with challenged credit, thin credit files, and first-time purchase situations. We focus on finding a payment structure that actually works for your budget, not just getting a deal done. Pre-qualify online in a few minutes without affecting your credit score, and one of our finance specialists will follow up with your options.
Yes. Our online finance application is quick, secure, and does not require a hard credit pull to get started. Getting pre-approved before you come in means your visit stays focused on finding the right vehicle rather than working through paperwork from scratch. Our finance team will be in touch with your options so you can walk in knowing your budget.
Yes, we accept trade-ins on any make and model, regardless of whether you purchase from us. Our appraisals are fair and based on current market data. You can get an estimate started before you arrive, and we are also happy to buy your vehicle outright if you prefer that over applying the value toward a new or pre-owned purchase.
Appointments are recommended and easy to book online through our service scheduling page, available 24 hours a day. Scheduling in advance makes sure the right technician and any needed parts are ready for your vehicle, which typically means a faster turnaround. Walk-ins may be accommodated for basic services when the schedule allows, but booking ahead is the more reliable option.
Yes. Every repair and maintenance job in our service department uses genuine GM OEM parts, the same components built and tested to factory specifications. Aftermarket parts may be cheaper upfront, but they can affect how your vehicle performs and may put your factory warranty at risk. OEM parts protect both your investment and your coverage. Our parts department can also source specific components for customers who prefer to handle their own work.
Detroit Strong is Serra Chevrolet Sterling Heights's commitment to giving back to the Metro Detroit community that has supported us. It covers our involvement in local youth and education programs, charitable partnerships, community events, and our ongoing investment in the neighborhoods around us. You can learn more about our specific programs and partnerships on our Community Involvement page.
Sales hours: Monday through Friday [X:XX AM to X:XX PM], Saturday [X:XX AM to X:XX PM], Sunday [Closed / Hours]. For current service and parts department hours, visit our Contact page or give us a call. Sales: [SALES PHONE] | Service: [SERVICE PHONE].
Our primary service area covers Sterling Heights, Warren, Troy, Utica, Shelby Township, Clinton Township, Rochester, and communities across Macomb and Oakland counties. Customers regularly come from across Metro Detroit to take advantage of our inventory selection, award-winning service, and competitive pricing. If you are not sure whether we are a reasonable drive from you, give us a call and we will sort it out.
We are located at 40445 Van Dyke Ave, Sterling Heights, MI 48313. Get directions on Google Maps or visit our Contact page for full details. Give us a call at [MAIN PHONE] and we are happy to help guide you in.
Come See the #1 Chevy Dealer in the World
Over 700 new Chevrolets in stock. GM award-winning service dating back to 2001. The #1 Chevrolet Dealership in the World since 2017. Financing options for every credit situation. And a genuine commitment to the Metro Detroit community we call home. Come see us in Sterling Heights. We look forward to helping you find your next vehicle.